1
Buyer-profile workshop
Short session with your sales/marketing team to agree the target buyer for each house type, the lifestyle cues that need to show through, and the emotional outcome you want a viewer to feel in the first 30 seconds.
Service
Show home design
Show home styling that reflects the target buyer and elevates the launch of a development. Single plot or multi-unit, bespoke design or dress-only, 3-/6-/9-month hire terms, ongoing refresh through the marketing window.
Who it's for
A clear fit
For property developers, build-to-rent operators, and small-site house-builders launching new-build homes across the North West.
What it solves
Problems this service addresses
- Launch weekend feels flat
Buyers make decisions emotionally, then justify them logically. An empty-or-generic show home doesn't carry the launch; a bespoke-designed one does. Reservations per plot correlate directly with how completely the show home lets the buyer imagine themselves inside.
- Buyer profile doesn't match the generic scheme
A 4-bed family house in South Cheshire aimed at first-time buyers needs a different interior language to a 2-bed apartment aimed at downsizers in central Manchester. We stage for the buyer profile you're trying to attract, not a catalogue look.
- Marketing window runs longer than the scheme holds up
A show home that looked fresh in month 1 can look tired by month 9 of a multi-plot sell-out. We include refresh visits so the scheme ages well through the marketing window, including cleaning and soft-furnishing refresh for schemes staged over 2 months.
- You need to pre-launch imagery before plot is finished
For developments still in the build phase we can design the interior scheme on plans and CGI, then install inside a short window once the plot is ready, matching the aesthetic you've already marketed to buyers.
Free guide
Show Home Design Guide — coming soon
We're putting the finishing touches to a guide on developer show-home design — palette and atmosphere choices that help units sell off-plan. Drop your email and we'll send it the day it's ready.
What's included
Every engagement covers
- ✓Consultation and site walk-through, including buyer-profile discussion and launch-event planning.
- ✓Design brief and moodboards: full interior scheme (kitchen, wall finishes, lighting, feature elements) or dress-only (furnishings and accessories on a completed interior).
- ✓Sourcing from trusted UK trade suppliers: furniture, soft furnishings, lighting, artwork, accessories.
- ✓Delivery, full install, styling and launch-ready finish coordinated with your marketing team's photography and launch-event schedule.
- ✓Hire term of 3, 6 or 9 months, or sourcing-to-buy if you'd rather own the scheme.
- ✓Refresh and cleaning visits for schemes staged beyond 2 months.
- ✓Option to stage 1 plot, a house-type mix (e.g. 2-bed apartment + 3-bed semi + 4-bed detached), or a full multi-unit site.
- ✓Collection and removal at end of marketing period.
Our process
2
Design & scheme
We produce moodboards and a scheme per house type. Kitchen choices, wall treatments, lighting plan, furniture specification, soft-furnishing palette, artwork direction, all approved before sourcing begins.
3
Sourcing & scheduling
We source, schedule deliveries around your build programme, and coordinate with the site team to sequence access windows so install doesn't collide with snagging.
4
Install & styling
Full on-site install and styling, typically a short window per plot, so the show home is camera-ready for launch photography and your first weekend of viewings.
5
Refresh & manage
For staged periods beyond 2 months: regular cleaning, soft-furnishing refresh and seasonal updates so plot 1 still looks new at plot 24.
6
Collection at close
Once the last reservation is in, we collect everything at an agreed window, no lingering, no disruption to handover.
FAQs
Can you design a show home on plans before the plot is built?+−
Yes. For developments still in the build phase we can work from floorplans, CGIs and spec packs. We produce the interior scheme (colour palette, feature finishes, furniture specification, soft-furnishing palette) so you can include show-home imagery in pre-launch marketing. Install happens in a short window once the plot is handed over, matching the aesthetic you've already marketed to buyers.
Do you stage multiple house types for one launch weekend?+−
Yes. Our developer projects can involve a house-type mix for a single launch weekend. For example: a 2-bed apartment, a 3-bed semi and a 4-bed detached each staged for a different target buyer. We schedule the installs around your build programme so everything's camera-ready on the same day.
How far in advance should a developer book you?+−
Sooner is better, especially for multi-plot launches. A 6-8 week lead from design sign-off to install is a comfortable window; we've done shorter but it limits sourcing options. If you have a launch weekend in mind and you're at ground-works stage, this is the moment to book a discovery call.
Start a conversation
Show home styling that reflects the target buyer and elevates the launch of a development. Single plot or multi-unit, bespoke design or dress-only, 3-/6-/9-month hire terms, ongoing refresh through the marketing window.